At L'Oréal Professionnel, they are driven by innovation, performance is their mission, safety their obsession. They bring the best innovations science can offer with products like Metal Detox, Steampod, Blond Studio, Dia, Inoa ammonia-free haircolor, and Serie Expert. They believe that education is the most powerful tool we can use to grow, inspire, and develop the hair professionals and artists of tomorrow.

At Matrix, they welcome all hair types and all humans. That why they work with their labs and network of stylists around the world to develop hyper-targeted solutions for each and every hair type-every level, underlying pigment, diameter, and pattern.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."

Malibu C is a professional haircare brand based in science, not marketing hype.

Their collection centers around a selection of customized Wellness Hair Care Remedies which are 100% vegan and cruelty-free, made in the United States, and formulated without gluten, parabens, sulfates, or preservatives. These patented Wellness Remedies feature Malibu C’s nature-inspired formula, which includes the purest, most potent form of crystallized ascorbic acid (vitamin C). The user (YOU!) freshly activates the crystalized vitamin complex for optimum results and benefits.

Baxter's thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. You’ve got your own story, your own signature statement. They offer a curated collection of grooming must-haves to free your best self and fuel your next level.

From their revolutionary keratin smoothing treatments to a wide variety of salon-professional shampoos and conditioners, each product in their reparative hair care collection is powered with proprietary Signature Keratin for strong, healthy hair.